Sony suddenly announced the PlayStation VR will be available to pre-order at GameStop, starting from June 30, at 7 AM PT / 10 AM ET. The company updated their blog post and said the supply is limited. This is the last time the device was up for pre-orders before its October release. “If you miss out, we will have product available in retail stores nationwide at launch,” Sony explains. PS VR sold out at GameStop within minutes.
The PlayStation VR core costs $400 and includes the headset, a VR demo disc, and the stereo headphones. The PlayStation VR Launch bundle costs $500 and comes with a PlayStation camera, two PS Move controllers and a PS VR Worlds disc. This includes five games: The London Heist, The Luge, Into the Deep, Scavenger’s Odyssey, and Danger Ball.
Back in march, Sony did a quick pre-order. They are targeting a sale of 6 million headsets this year but even that isn’t enough to meet the demand. At the E3, Sony warned there is going to be shortages.
“We have growing confidence that we’ll be supply constrained with this product, but we’ll do our very best to meet demand,” PlayStation president Andrew House said. “Virtual reality is a medium that’s in its infancy. With such a nascent, very new form of storytelling, it’s difficult to predict what user uptake is going to be,” he explianed.
By comparison, Oculus and HTC are aiming to ship 2.3 million Rift and 700,000 Vive units this year. Previously Oculus Rift and HTC Vive both suffered a serious shortage of supply during their launch so it’ll be interesting to see how PS VR holds up. Sony is beefed up for a bigger mass market sale unlike its competitors, who require you to use advanced computers. The PlayStation VR will only need a PS4 which will cost you some $350 if you aren’t one of the 40 million people who already own one.